The Reno Rodeo Denim Drive is an annual community event to collect new denim clothing, socks and underwear for abused and neglected infants, children and teens who have been rescued from unsafe homes in Northern Nevada.

Ü Thank You 2009 Collection Locations & Sponsors

Over 5,500 infants, children and teens are in protective custody in the state of Nevada. They have survived indescribable circumstances and experiences.  New clothing is an incredible gift to a child who has never had a thing to call his own.

The Reno Rodeo Denim Drive serves the following counties: Washoe, Douglas, Carson, Lyon, Storey, Churchill, Humboldt and Pershing.  What is collected in each county stays in each county.  Donations of new jeans, socks and underwear are collected at businesses throughout the state and online.  100% of each cash donation is used to purchase additional clothing.  

Our goal is to collect enough clothing to provide at least one pair of jeans, one package of socks and one package of underwear to every infant, child and teen in protective custody and foster care.

Clothing collected during our annual drive is distributed throughout the year by the Washoe County Department of Social Services and the State Department of Child and Family Services. 
 

2009 Denim Procession

In Washoe County, the 2009 Denim Drive launched with the Denim Procession on Saturday, November 21.  It was a beautiful day for the Reno Rodeo's vintage chuck wagon to deliver collection barrels to businesses in the Reno/Sparks area.  The 2009 Denim Procession was sponsored by the Washoe County Sheriff's Office, KOLO 8 News Now, and K-BUL 98.1 and KOH News Talk 780. 
 

Denim Drive Success Summary & Photo Gallery Archive: 2006 | 2007 | 2008