Committed to making sure every child in Northern Nevada feels valued, supported, and never forgotten.
The Reno Rodeo Foundation serves children and families across 14 Northern Nevada counties through programs that provide essential items, meaningful experiences, and opportunities for growth. Our work is rooted in community, guided by compassion, and focused on creating lasting impact where it matters most.
Programs
Our programs are designed to show up for children during times of need and transition, while creating meaningful opportunities for stability, growth, and a stronger future.
Denim Drive
Providing brand-new clothing, shoes, and essential items to children entering foster care, helping them begin with a sense of dignity and stability.
Reading Rooms
Creating safe, welcoming spaces in courthouses where children can read, find comfort, and take a book of their own home with them.
Rodeo Wish
Providing meaningful experiences and quality of life support for children facing serious medical, mental, and developmental challenges.
Scholarships
Supporting students as they pursue higher education, trade programs, and pathways that lead to independence and opportunity.
Impact
For four decades, the Reno Rodeo Foundation has invested in the future of children and families across Northern Nevada. These numbers represent more than impact. They reflect the strength of a community committed to making sure every child feels seen, supported, and valued.
$8.86M
invested in Northern Nevada children and families since 1986
4,258
children have received new clothing and essentials since 2016
2,178
experienced personalized shopping trips
$1.28M
in support provided to foster children across Northern Nevada
$1.1M
awarded in scholarships since 2016
367
scholarships awarded
$3,600
average scholarship per student
5,759
books provided to children in family court since 2017
2,500+
stuffed animals offering comfort and security
$119,784
invested in this program
$288,482
provided for experiences and quality of life enhancements since 2016
32
children received individual wishes
Numbers reported as of July 2025