Reno Rodeo Foundation's Denim Drive

Shaped by tradition and fueled by community, we are committed to making sure every child in Northern Nevada feels valued, supported, and never forgotten.

Each of the Foundation’s vital programs fills a specific need within our community. 

  • Our Denim Drive Program provides brand-new clothing, shoes, hygiene essentials, and comfort items to thousands of children who have experienced abuse, neglect, or the trauma of entering foster care.

  • Our Reading Rooms Program creates safe, child-friendly spaces within courthouses where children often face some of the most stressful moments of their lives.

  • Our Rodeo Wish Program grants life-changing experiences and quality of life enhancements to children with long-term, non-terminal medical, mental, and developmental conditions.

  • Our Scholarships Program invests in the educational journeys of Northern Nevada students through both needs-based and merit-based awards.

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